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avatar for Laura Rivero

Laura Rivero

Yerba Buena
Operations Manager
Laura Rivero is the Operations Manager at Yerba Buena Farms, just outside Portland, Oregon and among the first eight recreationally licensed cannabis businesses in Oregon. Before partnering with Yerba Buena, Laura spearheaded various canna-ventures in Arizona, accumulating 6 years of dispensary management experience in a highly regulated seed-to-sale environment. Her business acumen in the industry is only outshined by her knowledgeable approach to accessing the medicinal powers of the plant.

Laura graduated Magna Cum Laude from Northern Arizona University with an Environmental Science degree focusing on Sustainable Communities and a collection of awards for her outstanding academic performance. Laura has designed and implemented various business models around the belief that the cultivation and sale of cannabis can be achieved using sustainable growing methods, a nurturing and empowering work environment, valuing diversity, and contributing to the local community. She is committed to leading with her actions, setting the standard for the cannabis industry.

In addition to her cannabis operations and dispensary management experience, Laura has over 10 years of experience in fine dining management, and is a co-founder and Director of Firefly Gathering, a non-profit music, art and yoga festival with over 3,000 attendees. Between her love of cannabis, fine wines, and intentional, inspiring events; Laura’s passionate and knowledgeable leadership has touched many lives.

My Speakers Sessions

Thursday, December 1